Essential integrations for a successful Ecommerce
When designing our online store, the main goal is always sales. However, some start selling and have fairly rudimentary administration. Today we want to enlighten you and show you how to automate almost everything in your e-commerce. successful Ecommerce
For this, you must have integrations that allow you to get a comprehensive, synthetic, and realistic view of what is happening in your online activities. Let’s start by explaining what integration is.
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What is an Integration?
In the world of eCommerce, integration is an application or system that is tied to your website. The purpose of these systems is to keep you informed of everything going on.
They collect information and exist for different areas. Today we would like to express you about the essential things that should never be missing.
Essential integrations for your e-commerce
Analytics integrations allow us to track our site traffic user behaviour generate reports on sales, abandoned carts, and visits by category or landing page. This is the first thing you should incorporate into your website, or else you will be up in the air and floating in a cloud of misinformation.
The most popular analytical tools are
- Google Analytics. Free, easy to use, and install. It’s an essential tool that has all the basics to manage the analysis of an e-commerce
- This is a much more advanced tool aimed at marketers, and it carries out a more individual and in-depth analysis of user behaviour on the web.
- Focused on helping you recover all abandoned carts and increase conversion on your website. It’s great to automate the analysis of sales that didn’t happen. successful Ecommerce
One of the most common reasons someone abandons your shopping cart is that your payment options are limited.
Today, people want to make virtual purchases quickly and securely. But they find online stores that don’t offer banking services. Don’t accept credit cards, or don’t have an easy way to pay cash.
Take this into account and integrate at least several payment platforms into your website. This allows you to cover more users, from the banked to the unbanked.
Crms successful Ecommerce
The relationship you take with your customers is vital. Your business must have a Customer Success Manager who analyzes and stores everything related to your customers or prospects.
CRMs help us have a database that we can use to create remarketing campaigns and record those who have already purchased from us.
To decide on a CRM, we recommend researching the options that best suit your brand’s needs.
We can’t have a website and not know what’s happening there, what users are doing, and how many total interactions have taken place in a month. This virtual world is paramount for creating successful sales and marketing strategies.
Before you implement an integration. Make a list of your needs as a business. What you’re looking for long-term, and what your financial options are. With that, you have integrations that give you what you need.