Digital Marketing is essential for your business. Significant what it is, its main networks, and its advantages will help you design the best plans or trust an agency to carry out all the actions related to the online medium.
Digital marketing is a subdivision of marketing, but it has gained so much weight that it has become the marketing model par excellence.
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Marketing is Seeking To Promote and Serve Markets.
More specifically, search through market research, promote communication, advertising and PR, and serve with distribution channels and customer service.
Today, it seems perfectly valid and the philosophy of the product manager.
I would only change market research for big data and product marketing for Design Thinking, Prototyping, UX and Lean Startup so that marketing and the product travel at the speed of the consumer.
What is the Importance of Digital?
As we have mentioned before, Digital Marketing, also called online marketing or online marketing, uses new media and technological and digital advertising channels such as the Internet, mobile or IoT. Thanks to the power of technology, also it allows you to create unique and personalized experiences to measure and record everything that happens, intending to improve the user experience.
So, Digital Marketing is a radical evolution of marketing thanks to the technology that leads us to formulate strategies. These strategies are achieved thanks to personalized products and differentiated messages. Massive data and the ability to measure with exponential power compared to traditional media have unleashed an entire revolution in the marketing and advertising industry.
Direct And Interactive Marketing: The Forerunner Of Digital Marketing
«The most knowledgeable say that direct marketing is that form of marketing whose objective is to seek answers and establish long-lasting and mutually beneficial relationships with the client».
Direct Marketing is a strategic vision of marketing that uses all available communication and advertising. The goal is to identify prospects and foster response and relationships between the company and the customer. In this way, we approach what we define as Digital Marketing.
Direct Marketing found a great ally on the Internet, reaching its peak with new technologies. It was the starting point for the development of digital marketing: the ability to measure and the possibility of creating personalized services tailored client but at a low cost.
Online Marketing Channels
There are many online channels and tools where Digital Marketing strategies, techniques and tactics can be applied:
Web or Blog
through content strategies, affiliate marketing, inbound marketing, etc.
Social Media Marketing (SMM)
Social Networks are incredibly effective channels for brands.
Email is the channel that has the highest ROI (return on investment). A good strategy in Email Marketing can bring you a lot of sales.
Search Engine Optimization (SEO): Increasing a website’s web positioning will make it appear at the top of search engines. In this way, also the opportunity to receive more quality visits increases considerably.
Search Engine Marketing (SEM): online advertising campaigns, both on Social Networks, search engines or other websites, blogs, and forums with banners or videos.
Advantages Of Digital Marketing
The Essential Advantages of Digital Marketing are:
Thanks to the many digital communication tools, companies can contact customers in various ways and address them specifically.
Digitization has led to an immediate increase in new data sources.
It has also made it possible to create new general conditions and expand the possibilities for analyzing marketing measures.
Compared to offline measures, much fewer demand-side and supply-side transaction costs are identified (search and information costs done by search engines such as Google or purchase processing costs through digital payment systems such as PayPal).
Support For Digital Marketing
Digital marketing encompasses a wide variety of methods and material elements. Some standard techniques, as well as resources and supports, are summarized:
- A company blog with regular entries in this
- Electronic books and white papers of own production
- Video or audio, such as how-tos, webinars
- attractive infographics
- online brochures
- Interactive tools such as charts, maps, quizzes, or games
- Social media channels (Twitter, Facebook, LinkedIn, Instagram etc.)
- Online reporting through PR, on social media, or in magazines
Terms And Systems In Digital Marketing
It is software to simplify your marketing activities. Recurring tasks like sending emails or posting to social media can, as the name suggests, be automated with the software. With marketing automation, you can also send entire workflows, such as sequential emails triggered by actions of specific leads.
Mobile marketing refers to all the processes that optimize digital ads, websites, and images for mobile devices. An optimized layout or so-called responsive system is used to achieve a seamless user experience on mobile devices.
Native advertising means something like advertising in a known environment. These are ads based on a platform’s content where they are display together with unpaid content (for example, ads on Instagram).
The main difference (and advantage) is that new technologies allow us to design personalized marketing strategies. Analytical tools help us to know our target audience much better. Now we work with our buyer persona or ideal client, offering him precisely what he needs when he needs it throughout the sales funnel. We can even anticipate your future expectations.
Online marketing uses new media and channels to design strategies that help companies stand out on the Internet and attract more customers. Social networks, company blogs, email marketing, and also advertising on Google and other media are just some examples of digital marketing.