Table of Contents
Introduction
As publishers face up to anything strength be their next existential emergency, there are such a lot of options from which to decide, including Substack robbing all their writers; or Clubhouse pulling in people during an audio-based conversation where news and examination intermingle flawlessly with networking a startup that’s helping them construct more tools to keep their business and audience intact, and with any luck grow, is announce a growth round of its possess.
Piano, which provides analytics and payment services to publishers, has closed a surrounding of $88 million, backing that it will be used to build out the technology that it provides to its customers, as well as fake into newer areas anywhere it can better connect audience online.
Piano 88M Series
Philadelphia-based customer analytics and subscription platform Piano raised an $88 million round, a mix of equity and debt, after growing revenue by nearly 400 percent since the beginning of 2019.
The new round consists of about $20 million in equity led by existing investors Updata Partners, with supporting investments from Rittenhouse Ventures and LinkedIn and approximately $68 million in debt from Sixth Street. The company has raised $65.9 million in equity and $68.5 million in debt.
More than 400 media brands use piano’s platform to help monetize consumers through subscriptions and advertising. While about 80 percent of the company’s business is from media companies, CEO Trevor Kaufman said Piano has started to expand into verticals such as health care, financial services, and transportation as all companies look to use consumer data better to help drive revenue growth.
piano 241m lundentechcrunch
Piano 88m 241m Lundentechcrunch Series D1 Capital Partners (D1CP) is one of the leading private equity and venture capital firms in the US and abroad. Founded in 2016, D1CP has become one of the largest firms in the venture capital space, investing in high-growth technology, healthcare, and consumer goodness companies. As of 2021, the firm has completed over 200 investments in over 30 countries, and its portfolio companies have a total enterprise value of more than $15 billion.
$88M in Series C Funding
Piano, a Philadelphia, PA-based global analytics, personalization, and subscription platform, raised $88m in Series C funding.
Update Partners, one of the round’s previous investors, took the initiative with participation from Rittenhouse Ventures and LinkedIn. Since its data management capabilities and Composer, its flagship solution for orchestrating customer journeys, have just merged the acquisition of France-based AT Internet, the new funds will utilize for expansion across functions, especially its data and analytics solutions.
Led by Trevor Kaufman, CEO, Piano provides a platform that leverages data, artificial intelligence, and commerce features to allow global, national, and local brands and publishers to accelerate their subscription, advertising, analytics, and personalization initiatives to engage, monetize and measure content experiences. The company works with international publications such as South China Morning Post, The Wall Street Journal, NBC Sports, Insider Inc, The Economist, Gannett, Le Parisien, Nielsen, MIT Technology Review, and CNBC are some examples of notable publications. Update Partners, who were the leading investors,
Who were the Exiting Investors Updata Partners?
Piano, a startup that provides analytics and subscription services to publishers, offers expert services to keep the businesses and audience of the writer intact. This can ultimately help them grow. The company has recently closed a round of $88 million in funding. However, the company’s overall valuation was not disclosed piano 88m 241m lundentechcrunch. LinkedIn is the new backer and participant in this Series C, which the previous backer Updata Partners led. Rittenhouse Ventures was the other participant in the funding round.
Trevor Kaufman, the CEO of Piano, has not revealed how they specifically will be working with LinkedIn. However, it is speculated that they may work in several ways. For instance, they may provide an identity layer to comment on stories or even build a way to handle logins via a LinkedIn profile. In addition, LinkedIn has a lot of untapped potential that Piano could use.
Conclusion
Before purchasing the data management platform Cxense from Norway, Piano raised $22 million in a Series B fundraising round that Update Partners also headed in January 2019. As a result, the company’s revenue has increased by around 400% since the last game. In addition, it has furthered its expansion into the Asia-Pacific area, integrated its customer journey and data management capabilities, and just acquired France-based analytics platform AT Internet.