Global E-commerce Leaders Shine Bright with Branded Amazon Globallundentechcrunch
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Target Global, one of the three “co-founders” of the firm and Pierre Poignant and Michael Ronen, is in charge of raising the money.
Additional investors in the round include Tiger Global, Declaration Partners, Kreos Capital, Lurra Capital, Regah Ventures, Kima Ventures, and Vine Ventures. In addition, mark Pincus, the founder of Zynga, Jon Oringer, the co-founder of Shutterstock, and Maximilian Bittner, the co-founder of Lazada, also made individual investments.
We have asked Branded why it won’t reveal the identities of the 20 businesses it has purchased. However, it boasts that some leading companies offering home, leisure, and lifestyle goods on Amazon are among them.
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The idea of combining smaller e-commerce companies—operations that primarily sell and distribute their products on marketplace platforms like Amazon’s—and using economies of scale to bring them together to run and produce them more efficiently has seen a proliferation of startups emerge over the past year.
One of the most recent of them, Branded Group, is currently emerging from stealth with a sizable amount of investment. Since discreetly starting operations in mid-2020, the company claims to have raised $150 million and has already purchased 20 businesses in industries including home, leisure, and lifestyle across Europe, the US, and Asia.
While the businesses it buys will continue to be marketed and sold through Amazon’s B2B offering, Branded will assist with marketing, funding, operational knowledge, technology to run the firm, business analytics and intelligence, and other things. Fulfilled by Amazon (also known as FBA companies), enterprises are sometimes referred to as FBA businesses.
Branded E-commerce Group
Whether it’s groceries, clothing, or electronics, customers buy increasingly from e-commerce stores, which presents a massive opportunity for savvy eCommerce brands. But many people only buy from recognized brand names and ignore the rest. That’s why building a recognizable eCommerce brand is crucial in improving the chances of eCommerce business success.
In this article, we resolve to take you through why branding is so crucial in eCommerce and the steps to take in leveling up your eCommerce brand.
Your eCommerce brand is not just your logo, brand name, and catchy tagline, but it’s how people perceive and talk about your business and your business’s personality. It’s the impression left on people by an eCommerce company they’ve interacted with, directly or indirectly. The first thing that comes to the brain when people hear your business’s name is the unmistakable, unique personality of a business.
Amazon is the largest online marketplace today. With over 398 million products listed on their site and over 26 million transactions daily, it’s no wonder more and more business owners are selling their products on Amazon.
However, it’s not all roses. Selling on Amazon in recent years has become more challenging, with competition from cheap, low-quality counterfeits and unscrupulous re-sellers who try to profit from the arbitrage made on selling your products.
For potential buyers of Fulfilled by Amazon (FBA) businesses, there is a genuine concern about buying a business that could be easily hijacked and copied, potentially losing them the “buy box” and the revenue that comes with it. If you’re looking to sell your private label business in the future, that concern can directly impact your ability to sell.
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The objective, it appears, is that by focusing on current and successful sellers, Branded and its like could utilize tangible evidence of client demand to sort out the good FBA sellers from the bad.
Just one of the problems is that. Once they have acquired these smaller businesses, Branded and its consolidator aspirants would still have to handle problems like controlling manufacturing supply chains and guaranteeing uniform quality across all of those businesses. Additionally, across different categories on Amazon, there is very little difference (and hence a lot of commoditization).
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A story in Reuters claims that a Belgian company called Paycento is developing a service that will allow users to pay for content online by connecting Paycento’s billing service to their Facebook, Twitter, or LinkedIn accounts—services that are already following many users as they browse the web anyway. This news comes when other online businesses expand their role in paying for digital content.
There are millions of third-party sellers globally on the Amazon marketplace thanks to Amazon’s great investment in global logistics and leading technology, said Mr. Ronen. As a result, we have a once-in-a-generation chance to transform Branded into the top digital-first platform for consumer packaged goods (CPG) e-commerce by selecting the best of the $300 billion in annual sales generated by companies that are already prospering on Amazon’s marketplace. Additionally, we’ll try to collaborate with and help the most prosperous brand founders grow their businesses internationally.