7 Essentials For Your Mobile Strategy
It is a fact that the importance of mobile phones has increased in recent years, most users cannot do without mobile phones and for the first time the number of mobile phones exceeds the number of people in the world. This means that they are used more and more in commercial transactions. A good mobile strategy can help you expand your potential customer base
But a mobile strategy isn’t just about building an app. A good strategy unifies the message delivered via mobile, online and face-to-face. Here are some ways to develop your strategy:
1. Your mobile strategy must be in line with your general strategy
If the latest fad doesn’t do you any good, throw it out. Developing and maintaining an app incurs a fixed cost on the part of the developer, which is wasteful if your app doesn’t fit into your overall mobile strategy.
2. Design of experiments
This is so that your users do not have to wait for the mobile page to load, everything works in less than 2 seconds. In fact, most users prefer an app to a mobile site. If your mobile website is difficult to navigate, it will add to your frustration. A well-designed app will prevent user frustration.
3. Encourage the use of APIs
APIs allow you to avoid building applications from scratch. It is estimated that more than three quarters of the traffic generated on Twitter is the result of APIs. It is about taking advantage of the user experience in other apps to attract more traffic to ours.
4. Large-scale strategy
If the smartphone market grows by 10% each year and is expected to continue for at least the next few years, the number of applications that will be optimized for mobile in 2016 will quadruple, according to a study by the European Union. Count on it and design a robust business model that allows rapid growth.
5. Connect the mobile experience to the desktop experience.
It is about being able to switch from one platform to another without any problem. For example, Spotify has made it so that if you start playing a song on your desktop and switch to the mobile app, playback picks up where you left off. The transition should be smooth and efficient, only 16% of users try a broken app more than twice.
6. A strong mobile development team.
A simple mobile app can be expensive, especially if it has complex graphics. If the mobile domain is your field of activity, have a fixed team of developers within your company for the mobile domain, which will avoid difficulties in communicating with external service providers.
7. Take care of your customers’ data.
The security of your customer information is crucial. Implement encryption and take care of the privacy of your data. Increasingly, deploying external resources and platforms makes you more vulnerable, so protect your customer data above all else.
Your mobile strategy
A mobile strategy that aligns with your business objectives and meets the needs of your customers will expand your target audience and increase your business growth in an ever-changing environment.
This new market is not limited to large companies. It is not a question of budget. The democratization of technology enables us to quickly differentiate connected and active small businesses from their competitors.