Content is one of the strongest pillars of any digital marketing strategy. It involves creating and publishing materials online, one being videos. You can utilize video on social media, emails, landing pages, webinars, and others. Most business owners integrate it into their marketing strategies for various reasons. But the common ones include boosting brand engagement, improving search engine optimization, converting more, and increasing website traffic.

While that’s the case, video marketing is difficult, especially when dealing with manual processes. Therefore, you’ll barely streamline your marketing efforts if you continue that way. For that reason, you can consider leveraging the power of video automation technology. This is a practice of using software to automatically create videos and share them with customers to promote the visibility of a product or service.

You’d want to use video automation in your business marketing for various reasons. These include:

1. To Save Time

Time is one of the scarce resources that should be utilized more efficiently. Without its proper management, you won’t be able to complete tasks promptly, which would hurt your firm’s growth. Therefore, it’s vital to implement better ways of capitalizing on it.

Video automation is one of the best ways to save your enterprise time. That’s true since it helps eliminate manual and repetitive tasks. Therefore, marketers will take the least time to create and upload videos online. The time saved can be utilized to address other important tasks.

2. To Reduce Costs

If you want to save your firm some money, you should definitely consider reducing costs. By minimizing costs, you’ll be able to save more money and maximize profits. But that might not be possible if you use manual processes to create and upload videos.

With a manual process, you’ll need to hire more workers to help create videos. Apart from that, you’ll need more people to respond to every customer’s comment on your videos—and that means more wage bills. However, you can implement video automation technology in your marketing campaigns to improve things.

Video automation enables you to create and upload videos without much human intervention. It also allows you to automate your responses. Therefore, you won’t spend money hiring many workers to assist you in completing this task. A few will be enough to complement the installed video automation system. As a result, you’ll reduce your labor costs and save a lot of money in the long run.

3. To Personalize Your Marketing Pitches

You can invest a lot of resources in marketing, but all your efforts will go down the drain if you don’t receive any positive results. And one of the problems that may lead to that is the lack of personalization.

Personalization enables you to target a small group of people who might be interested in your products or services. As such, you won’t waste resources targeting the wrong audiences.

While that’s the case, personalization isn’t always a walk in the park, especially if you don’t know what customers need from you. But the good news is that you can add video automation technology to your marketing strategy to streamline the process.

Video automation enables you to utilize specific software to gather customer data that helps you understand their needs. You can even use the collected information to create buyer personas. That goes a long way in enabling you to personalize your marketing pitches to connect with the right audience.

4. To Help Create A Referral Reward Program

Asking for referrals is one of the best ways to connect with new customers and generate more sales. This involves requesting existing clients to help market your business to their friends and relatives. As a result, you’ll reach people you’d not have connected with without a referral program.

Indeed, having a referral program in place can be a game-changer to the success of your enterprise. However, most of your existing customers may not be willing to talk about your business for free and want to be rewarded. For that reason, you should develop a referral reward program. You can achieve that by utilizing video automation in your marketing campaigns.

Different video marketing automation tools can help you create a referral program that rewards clients who bring new customers to your store. However, you must select the right program.


Marketing is the way if you want to grow your company since it helps boost the awareness of your business. However, you must use video automation technology to streamline your marketing strategy. Ensure you utilize the right video automation software.