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Search Engine Optimization (SEO)

Search engine optimization, or SEO, is the process of improving a website’s technical setup, content relevance, and link popularity so that its pages are more accessible, relevant to user search queries, and popular with users in general. As a result, SEO helps search engines rank these pages higher.

By presenting material that satisfies user search demands, search engines advocate SEO actions that help both the user search experience and page’s rating. This comprises, among other SEO best practises, the inclusion of pertinent keywords in page titles, meta descriptions, and headings (H1), the use of descriptive URLs that contain keywords rather than a list of numbers, and the use of schema markup to explain the meaning of the page’s content.

How do search engines work?

Any search query enter into a search engine returns results. In order to achieve this, they explore and “understand” the wide web of websites. They use a complex algorithm to decide which results to show for each search query.

Why SEO focuses on Google

Google, which holds around 92% of the market share for search engines worldwide, is often used interchangeably with the word “search engine.” Because Google is the most popular search engine, SEO strategies frequently centre on how Google functions. It’s helpful to comprehend precisely how and why Google functions.

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